What is qualitative research?
Qualitative research is a method focused on understanding human behavior and experiences through non-numerical data.
Can you give me some examples of qualitative research methods?
Sure! Common methods include interviews, focus groups, and participant observations.
What are the advantages of using qualitative research?
Qualitative research provides in-depth insights, captures complex phenomena, and allows for flexibility in data collection.
How does qualitative research differ from quantitative research?
Qualitative research explores meanings and experiences, while quantitative research focuses on numerical data and statistical analysis.
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