What is server-side tracking?
An example of an AI chatbot conversation about server-side tracking and its benefits.
What is server-side tracking?
Server-side tracking is a method of collecting user data on the server rather than the client side, enhancing privacy and accuracy.
How does it differ from client-side tracking?
Client-side tracking collects data through the user's browser, while server-side tracking processes data on the server, reducing reliance on the user's device.
What are the benefits of using server-side tracking?
Benefits include improved data accuracy, better privacy compliance, and reduced impact of ad blockers.
Can you give me an example of server-side tracking in action?
Sure! An e-commerce site might use server-side tracking to record purchases directly on their server, ensuring accurate sales data.
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