What is the difference between targeted and retargeted ads?
An example of an AI chatbot conversation about targeted vs retargeted ads.
Can you explain the difference between targeted and retargeted ads?
Sure! Targeted ads are shown to users based on their demographics, interests, or behaviors, while retargeted ads are shown to users who have previously interacted with a brand or website.
So, targeted ads are for new customers, and retargeted ads are for those who already know the brand?
Exactly! Targeted ads aim to reach potential customers, while retargeted ads remind previous visitors about the brand to encourage them to return.
Which type of ad is generally more effective?
It depends on the goal. Targeted ads can help acquire new customers, while retargeted ads often have higher conversion rates since they target users who are already familiar with the brand.
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