What are some effective examples of retargeted ads?

What are some effective examples of retargeted ads?

Retargeted ads are ads shown to users who have previously interacted with a brand. For example, if you visit an online store and look at shoes but don't buy, you might see ads for those shoes on social media later.

Can you give me a specific brand that uses retargeted ads?

Sure! Amazon is a great example. If you browse products on Amazon but leave without purchasing, you'll often see those products advertised to you on other websites.

How do retargeted ads work technically?

Retargeted ads work through cookies. When you visit a website, a cookie is placed in your browser. This cookie tracks your behavior and allows advertisers to show you relevant ads based on your previous interactions.

Are retargeted ads effective?

Yes, they are generally very effective! Studies show that retargeted ads can lead to a higher conversion rate compared to standard ads, as they remind users of products they showed interest in.