What is the role of focus groups?

What is the role of focus groups in market research?

Focus groups are used to gather qualitative data from a diverse group of people to understand their perceptions, opinions, and attitudes towards a product or service.

How do you select participants for a focus group?

Participants are typically selected based on specific criteria relevant to the research objectives, such as demographics, interests, or experiences.

What are some advantages of using focus groups?

Focus groups provide in-depth insights, allow for interactive discussions, and can reveal motivations behind consumer behavior.

Are there any disadvantages to focus groups?

Yes, focus groups can be influenced by dominant personalities, may not represent the larger population, and can be costly to conduct.