What metrics should I track for my ad campaign?
An example of an AI chatbot conversation about tracking metrics for ad campaigns.
What metrics should I track for my ad campaign?
You should track metrics like Click-Through Rate (CTR), Conversion Rate, Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).
Can you explain why CTR is important?
CTR measures how often people click on your ad after seeing it. A high CTR indicates that your ad is relevant and engaging.
What about Conversion Rate? How do I calculate it?
Conversion Rate is calculated by dividing the number of conversions by the total visitors and multiplying by 100. It shows how effective your ad is at driving actions.
Are there any other metrics I should consider?
Yes, you might also want to look at metrics like Customer Lifetime Value (CLV) and Bounce Rate to get a fuller picture of your campaign's performance.
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