When should I use bundling in my marketing strategy?

When should I consider using bundling in my marketing strategy?

Bundling is effective when you want to increase sales of multiple products together, especially if they complement each other.

Can you give me an example of a successful bundling strategy?

Sure! A classic example is fast food restaurants offering a burger, fries, and a drink as a combo meal at a lower price.

What are the benefits of using bundling?

Benefits include increased average order value, improved customer satisfaction, and the ability to move less popular products.

Are there any downsides to bundling?

Yes, bundling can sometimes lead to lower perceived value of individual items and may confuse customers if not done clearly.