When should I use qualitative data instead of quantitative data?
An example of an AI chatbot conversation about when to use qualitative vs quantitative data.
When should I use qualitative data instead of quantitative data?
Qualitative data is best used when you want to explore concepts, understand motivations, or gather in-depth insights.
Can you give me an example of qualitative data?
Sure! Interviews, open-ended survey responses, and focus groups are all examples of qualitative data.
What about quantitative data? When is it more appropriate?
Quantitative data is ideal for measuring variables, identifying patterns, and making statistical analyses.
How do I decide which type to use for my research?
Consider your research goals: use qualitative for depth and understanding, and quantitative for breadth and measurement.
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