When should I use user testing or A/B testing?

What’s the difference between user testing and A/B testing?

User testing involves observing real users as they interact with your product to gather qualitative feedback, while A/B testing compares two versions of a product to see which performs better based on quantitative data.

When should I choose user testing over A/B testing?

Choose user testing when you need in-depth insights into user behavior and preferences, especially in the early stages of product development.

And when is A/B testing more appropriate?

A/B testing is more appropriate when you want to optimize specific features or elements of your product based on user interactions and measurable outcomes.

Can I use both methods together?

Absolutely! Using both methods can provide a comprehensive understanding of user experience and help you make informed decisions.