What are the best practices for creating lookalike audiences?

What are the best practices for creating lookalike audiences?

To create effective lookalike audiences, start by defining your source audience clearly. Use high-quality data from your existing customers.

How do I choose the right source audience?

Select a source audience that closely represents your ideal customers. This could be your top purchasers or highly engaged users.

What size should my lookalike audience be?

Aim for a balance; a larger audience increases reach, but a smaller, more targeted audience can yield better conversion rates.

Can I create lookalike audiences from multiple sources?

Yes, you can combine multiple sources to create a more diverse lookalike audience, enhancing your targeting effectiveness.