What are the best practices for conducting focus groups?

What are the best practices for conducting focus groups?

The best practices for conducting focus groups include defining clear objectives, selecting a diverse participant group, and creating a comfortable environment.

How many participants should I have in a focus group?

Typically, a focus group should have 6 to 10 participants to encourage discussion while keeping it manageable.

What questions should I ask during the focus group?

Ask open-ended questions that encourage discussion, such as 'What are your thoughts on this product?' or 'How do you feel about our brand?'

How do I analyze the data collected from a focus group?

Analyze the data by identifying common themes, patterns, and insights from the discussions, and summarize key findings.

Can you give me an example of a focus group question?

Sure! An example question could be, 'What features do you value most in a product like ours?'}