How can I effectively budget for digital advertising?

How can I effectively budget for digital advertising?

To budget effectively for digital advertising, start by defining your goals and target audience. How much are you willing to spend?

I want to increase brand awareness, and I can allocate $5,000 for this.

Great! You can allocate your budget across different platforms like Google Ads, Facebook, and Instagram. Have you considered which platforms your audience uses most?

I think my audience is mostly on Instagram and Facebook.

In that case, you might want to allocate a larger portion of your budget to those platforms. A common strategy is to split it 60/40 between Instagram and Facebook. Does that sound good?

Yes, that makes sense! How do I track the effectiveness of my ads?

You can use tools like Google Analytics and Facebook Insights to track metrics such as clicks, conversions, and engagement. Would you like more details on how to set these up?