What are some case studies of brand perception?

What are some case studies of brand perception?

There are several interesting case studies on brand perception. For instance, the rebranding of Old Spice transformed its image from an outdated product to a trendy choice for younger consumers.

Can you tell me more about the Old Spice case study?

Sure! Old Spice launched a humorous advertising campaign featuring the 'Old Spice Guy,' which went viral and significantly increased sales and brand engagement.

What other brands have successfully changed their perception?

Brands like Apple and Nike have also successfully shifted their perception through innovative marketing and strong brand storytelling.

How do companies measure brand perception?

Companies often use surveys, social media monitoring, and focus groups to gauge public perception and sentiment towards their brand.