What are some effective case studies on discounts?
There are several notable case studies on discounts. For instance, a popular one is the 'Buy One Get One Free' strategy used by grocery stores, which significantly increased sales volume.
Can you give me another example?
Sure! Another example is the discount strategy used by airlines, where they offer limited-time fares to boost bookings during off-peak seasons.
What about online retailers?
Online retailers often use flash sales and limited-time discounts to create urgency, as seen in Amazon's Prime Day, which drives massive sales.
How do these discounts affect customer loyalty?
Discounts can enhance customer loyalty by creating a perception of value, but over-reliance on discounts may lead to price sensitivity.
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