What are the main challenges in CRM data analytics?
Some key challenges include data quality issues, integration of data from multiple sources, and user adoption.
How can we improve data quality in our CRM?
Improving data quality can be achieved through regular data cleansing, validation processes, and training for users.
What tools can help with CRM data integration?
Tools like Zapier, MuleSoft, and Talend can help integrate data from various sources into your CRM.
How do we encourage user adoption of CRM analytics?
Encouraging user adoption can be done by providing training, demonstrating value, and ensuring the system is user-friendly.
What metrics should we focus on in CRM analytics?
Focus on metrics like customer lifetime value, churn rate, and customer satisfaction scores to gauge performance.
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