How do I conduct effective focus groups?
An example of an AI chatbot conversation about conducting focus groups.
How do I conduct effective focus groups?
To conduct effective focus groups, start by defining your objectives and selecting a diverse group of participants.
What should I consider when selecting participants?
Consider demographics, experience with the topic, and ensure a mix of perspectives to enrich the discussion.
How long should a focus group session last?
Typically, a focus group session lasts between 60 to 90 minutes, allowing enough time for discussion without losing engagement.
What questions should I ask during the session?
Ask open-ended questions that encourage discussion, such as 'What are your thoughts on this product?' or 'How do you feel about this service?'.
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