What is the difference between contextual and behavioral targeting?
An example of an AI chatbot conversation about contextual vs behavioral targeting in digital marketing.
What is the difference between contextual and behavioral targeting?
Contextual targeting focuses on the content of the webpage, while behavioral targeting uses user data and past behavior.
Can you give me examples of each?
Sure! Contextual targeting might show ads for running shoes on a fitness blog, while behavioral targeting might show those ads to someone who has previously searched for running shoes.
Which one is more effective for advertisers?
It depends on the goals. Behavioral targeting can be more effective for personalized ads, while contextual targeting can reach users in the right mindset.
Are there any privacy concerns with behavioral targeting?
Yes, behavioral targeting raises privacy concerns as it relies on tracking user data, which some users may find intrusive.
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