What are the costs of interactive ads on various platforms?

What are the costs of interactive ads on various platforms?

The costs of interactive ads can vary significantly depending on the platform. For example, Facebook ads can range from $0.50 to $3.00 per click, while Google Ads might cost between $1.00 and $2.00 per click. What specific platforms are you interested in?

I'm particularly interested in Instagram and TikTok.

For Instagram, interactive ads typically cost around $0.70 to $1.00 per click. TikTok ads can be a bit higher, averaging around $1.00 to $2.00 per click. Both platforms also offer different pricing models, like CPM (cost per thousand impressions). Would you like to know more about those?

Yes, please explain the CPM model.

CPM stands for Cost Per Mille, which means you pay for every 1,000 impressions your ad receives. This model is often used for brand awareness campaigns. For Instagram, CPM rates can range from $5 to $15, while TikTok's CPM can be around $10 to $20. Would you like to explore how to optimize your ad spend?

That would be great! How can I optimize my ad spend on these platforms?

To optimize your ad spend, focus on targeting the right audience, using engaging visuals, and testing different ad formats. Additionally, monitor your ad performance regularly and adjust your budget based on what works best. Would you like tips on creating engaging ad content?