What are some effective techniques for cleaning CRM data?
Some effective techniques include deduplication, standardization, validation, and enrichment of data.
Can you explain deduplication in more detail?
Deduplication involves identifying and merging duplicate records to ensure each contact is unique in your CRM.
What tools can I use for data cleaning?
Popular tools include OpenRefine, Talend, and CRM-specific features like Salesforce's Data.com.
How often should I clean my CRM data?
It's recommended to clean your CRM data at least quarterly to maintain accuracy and effectiveness.
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