What are some examples of qualitative research studies?
Qualitative research studies often explore complex phenomena. Examples include interviews on consumer behavior, focus groups on product feedback, and ethnographic studies in cultural settings.
Can you explain how ethnographic studies work?
Sure! Ethnographic studies involve researchers immersing themselves in a community or environment to observe and interact with participants, gathering in-depth insights.
What are the benefits of using qualitative research?
Qualitative research provides rich, detailed data, helps understand context and motivations, and can uncover insights that quantitative methods might miss.
Are there any limitations to qualitative research?
Yes, qualitative research can be subjective, may not be generalizable, and can be time-consuming to analyze.
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