What are some effective focus group case studies?
An example of an AI chatbot conversation about focus group case studies and their effectiveness.
What are some effective focus group case studies?
There are several notable focus group case studies. One example is the 2016 U.S. Presidential Election, where focus groups helped identify key voter concerns.
Can you give me another example?
Sure! The Coca-Cola 'New Coke' launch in the 1980s used focus groups to gauge consumer reactions, which ultimately led to a product failure.
What methods did they use in these focus groups?
They typically used qualitative methods like open-ended questions and discussions to gather in-depth insights from participants.
How can I conduct my own focus group?
Start by defining your objectives, selecting a diverse group of participants, and preparing a set of guiding questions for discussion.
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