What is the ideal size for a focus group?
The ideal size for a focus group typically ranges from 6 to 10 participants. This size allows for diverse opinions while still being manageable.
Why is that size recommended?
A smaller group encourages participation and in-depth discussion, while a larger group can lead to dominant voices overshadowing others.
What if I have more than 10 people interested?
If you have more than 10 interested participants, consider splitting them into multiple focus groups to ensure everyone has a chance to contribute.
How long should a focus group session last?
Focus group sessions usually last between 1 to 2 hours, allowing enough time for discussion without losing participants' attention.
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