What are focus groups and how do they work?

What are focus groups and how do they work?

Focus groups are a qualitative research method where a small group of people discuss a product, service, or idea to gather insights.

What are the benefits of using focus groups in research?

Focus groups provide in-depth feedback, reveal consumer attitudes, and generate ideas that might not emerge from surveys.

How do you select participants for a focus group?

Participants are usually selected based on specific criteria relevant to the research topic, ensuring diverse perspectives.

What are some common questions asked in focus groups?

Common questions include asking participants about their experiences, preferences, and suggestions related to the topic.

How do you analyze the data collected from focus groups?

Data is analyzed by identifying themes, patterns, and insights from the discussions, often using qualitative analysis methods.