What are bid adjustments in Google Ads?
Bid adjustments in Google Ads allow you to increase or decrease your bids for specific criteria, like device, location, or time.
How do I set up bid adjustments for mobile devices?
To set up bid adjustments for mobile devices, go to your campaign settings, find the 'Devices' section, and adjust the mobile bid.
Can I set different bid adjustments for different locations?
Yes, you can set different bid adjustments for various locations by navigating to the 'Locations' settings in your campaign.
What impact do bid adjustments have on my ad performance?
Bid adjustments can significantly impact your ad performance by optimizing your bids based on where and how your audience engages.
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