What are Google Ads extensions and how do they work?

What are Google Ads extensions and how do they work?

Google Ads extensions are additional pieces of information that can be added to your ads, such as location, phone number, or links to specific pages on your website. They enhance your ads and can improve click-through rates.

What types of extensions are available?

There are several types of Google Ads extensions, including sitelink extensions, call extensions, location extensions, and structured snippet extensions, among others.

How do I set up these extensions in my Google Ads account?

To set up extensions, go to your Google Ads account, select the campaign or ad group, and then click on 'Ads & extensions.' From there, you can choose the type of extension you want to add and fill in the required information.

Do extensions really improve ad performance?

Yes, using extensions can significantly improve your ad performance by providing more information to potential customers, which can lead to higher click-through rates and conversions.