What are the benefits of using Google Analytics for eCommerce?

What are the benefits of using Google Analytics for eCommerce?

Google Analytics provides insights into customer behavior, sales performance, and marketing effectiveness, helping eCommerce businesses optimize their strategies.

Can you explain how it tracks customer behavior?

It tracks customer behavior through data collection on user interactions, such as page views, clicks, and transactions, allowing businesses to analyze user journeys.

What specific metrics should I focus on?

Key metrics include conversion rate, average order value, cart abandonment rate, and customer lifetime value, which help assess performance.

Is it easy to set up Google Analytics for my online store?

Yes, setting up Google Analytics is straightforward. You just need to create an account, add your website, and implement the tracking code.

Are there any costs associated with using Google Analytics?

Google Analytics offers a free version with robust features, but there is a premium version called Google Analytics 360 for larger enterprises.