How does an SSP differ from a DSP?
An example of an AI chatbot conversation about the differences between SSPs and DSPs.
What is the difference between an SSP and a DSP?
An SSP, or Supply-Side Platform, helps publishers manage their ad space, while a DSP, or Demand-Side Platform, allows advertisers to buy ad space. Essentially, SSPs serve the supply side and DSPs serve the demand side.
Can you explain how they work together?
Sure! SSPs and DSPs work together in the programmatic advertising ecosystem. SSPs connect publishers with multiple DSPs, allowing advertisers to bid on ad inventory in real-time, optimizing revenue for publishers.
What are some examples of each?
Examples of SSPs include OpenX and PubMatic, while popular DSPs include The Trade Desk and MediaMath.
Why is it important to understand the difference?
Understanding the difference helps advertisers and publishers make informed decisions about their ad strategies and optimize their revenue and ad spend.
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