How does server-side tracking work?
An example of an AI chatbot conversation about server-side tracking mechanisms.
Can you explain how server-side tracking works?
Sure! Server-side tracking involves collecting data on the server rather than the user's browser. This means that data is sent directly from the server to analytics tools.
What are the benefits of using server-side tracking?
Some benefits include improved data accuracy, better privacy compliance, and reduced impact on website performance.
How does it differ from client-side tracking?
Client-side tracking relies on the user's browser to collect data, which can be affected by ad blockers and browser settings, while server-side tracking is more reliable as it operates on the server.
Are there any challenges with server-side tracking?
Yes, challenges include increased complexity in implementation and potential delays in data processing.
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