What is the impact of bias in online reviews?
Bias in online reviews can skew perceptions, leading to unfair advantages or disadvantages for products and services.
Can you give examples of different types of bias?
Sure! Common types include confirmation bias, where users favor reviews that match their beliefs, and recency bias, where recent reviews are weighted more heavily.
How can businesses mitigate the effects of bias?
Businesses can encourage diverse reviews, respond to feedback, and use algorithms to balance review visibility.
What role do platforms play in this bias?
Platforms can influence bias through their algorithms, which may prioritize certain reviews over others based on engagement.
Is there any research on this topic?
Yes, numerous studies explore how bias affects consumer behavior and decision-making in online reviews.
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