How does customer engagement affect brand loyalty?

How does customer engagement affect brand loyalty?

Customer engagement plays a crucial role in building brand loyalty. When customers feel connected to a brand, they are more likely to remain loyal.

Can you give me some examples of engagement strategies?

Sure! Examples include personalized emails, social media interactions, loyalty programs, and customer feedback initiatives.

What metrics can I use to measure engagement?

You can measure engagement through metrics like customer retention rate, Net Promoter Score (NPS), and social media interaction rates.

Is there a direct correlation between engagement and sales?

Yes, higher engagement often leads to increased sales, as engaged customers are more likely to make repeat purchases.