How does social media influence customer loyalty?
Social media plays a crucial role in shaping customer loyalty by fostering engagement and community.
Can you give examples of brands that have successfully used social media to build loyalty?
Sure! Brands like Nike and Starbucks use social media to create strong communities and engage with customers.
What are some negative impacts of social media on customer loyalty?
Negative impacts can include customer backlash from poor service or negative reviews spreading quickly online.
How can businesses effectively use social media to enhance loyalty?
Businesses can enhance loyalty by actively engaging with customers, responding to feedback, and creating exclusive content.
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