How does social media influence ratings and reviews?
Social media significantly impacts ratings by shaping public perception and providing a platform for feedback.
Can you give examples of how a single tweet can affect a product's rating?
Absolutely! A negative tweet from a celebrity can lead to a rapid decline in ratings, while positive mentions can boost them.
What role do influencers play in this dynamic?
Influencers can sway their followers' opinions, often leading to increased ratings for products they endorse.
Are there any studies that show this effect?
Yes, several studies indicate a strong correlation between social media sentiment and product ratings.
How can businesses manage their online reputation in this context?
Businesses can engage with customers on social media, respond to feedback, and monitor their online presence to manage reputation.
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