Why is qualitative research important in evaluation?

Why is qualitative research important in evaluation?

Qualitative research provides in-depth insights into participants' experiences, motivations, and behaviors, which are crucial for understanding the context of an evaluation.

Can you give me some examples of qualitative research methods?

Sure! Common qualitative research methods include interviews, focus groups, and participant observations, each offering unique insights.

How does qualitative research complement quantitative research?

Qualitative research adds depth to quantitative findings by explaining the 'why' behind the numbers, helping to create a fuller picture.

What are some challenges of conducting qualitative research?

Challenges include managing subjectivity, ensuring reliability, and the time-consuming nature of data collection and analysis.

When should I choose qualitative over quantitative research?

Choose qualitative research when exploring complex issues, understanding context, or when you need detailed insights from participants.