What are the benefits of qualitative research?

What are the benefits of qualitative research?

Qualitative research provides in-depth insights into people's thoughts and feelings, helping to understand complex issues.

Can you give me some specific examples of how it can be applied?

Sure! It's often used in market research to gauge consumer behavior, in social sciences to explore cultural phenomena, and in healthcare to understand patient experiences.

How does it differ from quantitative research?

Qualitative research focuses on understanding the 'why' and 'how' behind behaviors, while quantitative research seeks to quantify data and identify patterns.

What methods are commonly used in qualitative research?

Common methods include interviews, focus groups, and observations, which allow for rich, detailed data collection.

Are there any limitations to qualitative research?

Yes, qualitative research can be subjective, may not be generalizable, and can be time-consuming to analyze.