How do I set up UTM tracking for my marketing campaigns?
An example of an AI chatbot conversation about setting up UTM tracking for effective marketing analysis.
How do I set up UTM tracking for my marketing campaigns?
To set up UTM tracking, you'll need to create UTM parameters for your URLs. These parameters help you track the performance of your campaigns in Google Analytics.
What are the key UTM parameters I should include?
The key UTM parameters are utm_source, utm_medium, utm_campaign, utm_term, and utm_content. Each serves a specific purpose in tracking.
Can you give me an example of a UTM tagged URL?
Sure! An example would be: https://www.example.com/?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale.
How can I analyze the data collected from UTM tracking?
You can analyze the data in Google Analytics under the 'Acquisition' section, where you can see how different campaigns are performing.
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