What are the best strategies for targeting in programmatic advertising?
An example of an AI chatbot conversation about targeting strategies in programmatic advertising.
What are the best strategies for targeting in programmatic advertising?
The best strategies include audience segmentation, using data analytics, and leveraging retargeting techniques.
Can you explain audience segmentation in more detail?
Sure! Audience segmentation involves dividing your target market into distinct groups based on demographics, interests, or behaviors.
How does data analytics improve targeting?
Data analytics helps identify patterns and trends in consumer behavior, allowing for more precise targeting and better ROI.
What is retargeting and how does it work?
Retargeting is a strategy that targets users who have previously interacted with your brand, reminding them of your products.
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