What are consumer expectations for sustainable brands?

What do consumers expect from sustainable brands?

Consumers expect transparency, ethical sourcing, and eco-friendly practices from sustainable brands.

How important is transparency in sustainability?

Transparency is crucial; consumers want to know how products are made and the impact on the environment.

Do consumers prefer local brands over global ones?

Many consumers prefer local brands as they often perceive them as more sustainable and community-focused.

What role does packaging play in consumer expectations?

Packaging is significant; consumers favor brands that use recyclable or biodegradable materials.

How can brands improve their sustainability efforts?

Brands can improve by adopting sustainable practices, engaging in fair trade, and actively communicating their efforts.