What are consumers' expectations from sustainable brands?

What do consumers really expect from sustainable brands?

Consumers expect transparency, ethical sourcing, and genuine commitment to sustainability from brands.

How important is transparency in sustainable branding?

Transparency is crucial; consumers want to know the impact of their purchases and the brand's practices.

Do consumers prefer local sustainable brands over global ones?

Many consumers do prefer local brands as they often feel a stronger connection and trust in their community.

What role does packaging play in consumer expectations?

Eco-friendly packaging is increasingly important; consumers look for minimal waste and recyclable materials.