What are the main challenges of implementing server-side tracking?
Some main challenges include data privacy concerns, increased complexity in setup, and potential latency issues.
How does server-side tracking affect user privacy?
Server-side tracking can enhance privacy by limiting client-side data exposure, but it also requires careful handling of user data.
What technical skills are needed for server-side tracking?
You typically need skills in backend development, data management, and familiarity with APIs and server configurations.
Can server-side tracking improve data accuracy?
Yes, it can improve data accuracy by reducing data loss from ad blockers and ensuring more reliable data collection.
What tools are commonly used for server-side tracking?
Common tools include Google Tag Manager Server-Side, Segment, and various custom-built solutions.
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