What is a supply-side platform?
A supply-side platform (SSP) is a technology that enables publishers to manage their advertising space and maximize revenue.
How does it work in digital advertising?
SSPs connect publishers with ad exchanges, allowing them to sell ad inventory to advertisers in real-time.
What are the benefits of using an SSP?
Benefits include increased revenue, better inventory management, and access to a larger pool of advertisers.
Can you give me examples of popular SSPs?
Sure! Some popular SSPs include Google Ad Manager, Rubicon Project, and OpenX.
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