What is CPM?
An example of an AI chatbot conversation about Cost Per Mille (CPM) in advertising.
What is CPM in advertising?
CPM stands for Cost Per Mille, which is the cost of 1,000 impressions in advertising.
How is CPM calculated?
CPM is calculated by dividing the total cost of the ad campaign by the number of impressions (in thousands).
Why is CPM important for advertisers?
CPM helps advertisers understand the cost-effectiveness of their campaigns and compare different advertising options.
What are some factors that can affect CPM rates?
Factors include the ad placement, target audience, seasonality, and competition in the advertising space.
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