What is pure bundling?
An example of an AI chatbot conversation about pure bundling in marketing.
Can you explain what pure bundling is?
Sure! Pure bundling is a marketing strategy where products are only sold as a package, not individually.
What are some examples of pure bundling?
A common example is software suites, like Microsoft Office, where you can only buy the entire suite instead of individual applications.
What are the advantages of pure bundling?
Advantages include increased sales volume, simplified purchasing decisions, and enhanced perceived value for customers.
Are there any disadvantages to pure bundling?
Yes, it can limit customer choice and may lead to dissatisfaction if customers only want one product from the bundle.
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