What role does social media play in audience behavior?

How does social media influence the way audiences behave?

Social media shapes audience behavior by affecting their preferences, engagement, and purchasing decisions.

Can you give examples of how brands use social media to engage their audience?

Brands often use targeted ads, interactive content, and influencer partnerships to engage their audience on social media.

What are some negative effects of social media on audience behavior?

Negative effects include misinformation, reduced attention spans, and increased anxiety or depression among users.

How can businesses measure the impact of social media on their audience?

Businesses can use analytics tools to track engagement metrics, conversion rates, and audience feedback to measure impact.