What role does social media play in brand recovery?

How can social media help a brand recover from a crisis?

Social media can help brands recover by facilitating direct communication with customers, addressing concerns, and rebuilding trust.

Can you give examples of brands that successfully used social media for recovery?

Sure! Brands like Domino's and United Airlines have effectively used social media to respond to crises and improve their image.

What strategies should brands implement on social media during recovery?

Brands should focus on transparency, engage with their audience, share positive stories, and monitor feedback closely.

Is there a risk of backlash when using social media for recovery?

Yes, if not handled carefully, brands can face backlash. It's crucial to be genuine and responsive to customer sentiments.