When should I use lookalike audiences in advertising?

When should I use lookalike audiences in advertising?

Lookalike audiences are great when you want to reach new customers who resemble your existing ones. It's ideal for scaling campaigns.

What data do I need to create a lookalike audience?

You'll need a source audience, which can be your customer list, website visitors, or engagement data from your ads.

How do I create a lookalike audience on Facebook?

In Facebook Ads Manager, go to Audiences, select 'Create Audience', then choose 'Lookalike Audience' and follow the prompts.

Can I use lookalike audiences for retargeting?

Yes, you can use lookalike audiences for retargeting to find new users similar to those who have already engaged with your brand.

What are the benefits of using lookalike audiences?

The benefits include increased reach, improved targeting efficiency, and higher conversion rates by finding users likely to be interested in your products.