What are some effective case studies on focus groups?

What are some effective case studies on focus groups?

There are several notable case studies on focus groups. One example is the 2016 U.S. Presidential Election, where focus groups helped identify key voter concerns.

Can you tell me more about that study?

Sure! In that study, focus groups revealed that voters were particularly concerned about economic issues and healthcare, which shaped campaign strategies.

What methods were used in those focus groups?

The focus groups utilized a mix of qualitative interviews and discussions, allowing participants to express their views in a guided yet open environment.

How can I conduct my own focus group?

To conduct your own focus group, start by defining your objectives, selecting a diverse group of participants, and preparing open-ended questions to facilitate discussion.