What are the main challenges of conducting focus groups?
Some challenges include group dynamics, participant bias, and managing dominant voices.
How can I mitigate participant bias in focus groups?
You can use techniques like random selection, ensuring diverse representation, and creating a comfortable environment.
What strategies can help manage dominant voices in a group?
Encourage equal participation by setting ground rules, using a facilitator, and employing techniques like round-robin.
Are there any alternatives to focus groups for gathering insights?
Yes, alternatives include surveys, interviews, and online discussion forums, each with its own advantages.
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