What are focus groups in marketing?
An example of an AI chatbot conversation about focus groups in marketing.
What are focus groups in marketing?
Focus groups are small, diverse groups of people whose reactions are studied to gauge the response to a product or service.
How do you conduct a focus group?
To conduct a focus group, you select participants, prepare questions, facilitate the discussion, and analyze the feedback.
What are the benefits of using focus groups?
Benefits include gaining in-depth insights, understanding customer perceptions, and identifying potential issues before launch.
Are there any drawbacks to focus groups?
Yes, drawbacks can include groupthink, limited sample size, and potential bias in participant selection.
How do focus groups compare to surveys?
Focus groups provide qualitative insights through discussion, while surveys offer quantitative data through structured questions.
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