What is the impact of qualitative research on decision-making?

What is the impact of qualitative research on decision-making?

Qualitative research provides in-depth insights into people's thoughts and behaviors, influencing decisions significantly.

Can you give me an example of how it impacts a specific industry?

Sure! In healthcare, qualitative research helps understand patient experiences, leading to improved services and care.

What methods are commonly used in qualitative research?

Common methods include interviews, focus groups, and observations, which gather rich, detailed data.

How does qualitative research differ from quantitative research?

Qualitative research focuses on understanding meanings and experiences, while quantitative research emphasizes numerical data and statistics.

What are some challenges faced in qualitative research?

Challenges include subjectivity in data interpretation, difficulty in generalizing findings, and time-consuming data collection.