What are the benefits of focus groups?
An example of an AI chatbot conversation about the advantages of using focus groups for research.
What are the benefits of focus groups?
Focus groups provide qualitative insights, help understand consumer behavior, and foster idea generation.
Can you explain how they help in understanding consumer behavior?
Sure! Focus groups allow participants to express their thoughts and feelings, revealing motivations and preferences.
What are some common challenges faced when conducting focus groups?
Common challenges include group dynamics, potential bias, and ensuring a diverse participant selection.
How do I select the right participants for a focus group?
Identify your target audience, use screening questions, and aim for a mix of demographics to ensure diverse perspectives.
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